Market Research Reports - Ken Research Trends in Flooring Industry India

Indian Ceramics and Vitrified Tiles Market Demand Driven by Increased Penetration in Tier2
and Tier 3 cities and Launch of More Durable and Low Priced Tiles: Ken Research
Launch of specialized tiles based on area of application, competitive pricing and rise in demand
for commercial and residential real-estate is expected to drive the demand in future.
India is the 3rd largest in terms of production and consumption of tiles in the world. Increase in
demand for the tiles is on account of an increase in the number of new households which
comprise the largest portion of the tile demand in India. The easier credit accessibility and tax
benefits for getting housing loans result for increase in the number of new households in India.
Another important reason for the growth of the Tile industry in India was the rise of
urbanization in India for the urge of better lifestyle and job opportunities. Moreover, the shift
in Indian consumer preferences to demand for large size & better looking tiles due to easy
availability and affordability of tiles has also boomed the India Tiles Market. The government
has also played a major role in the mushrooming demand for tiles by initiating policies aimed at
achieving growth in urban and rural sectors in terms of infrastructural growth. The immense
competition in the tiles market has raised the company spends on the advertisement and
promotion of their products that aid in creating a brand awareness of the new innovational tiles
in the market. The urge for the rise in standard of living and modernization implied the
introduction of tiles in the Indian market. India tiles market grew at a positive CAGR during
period FY'2012-2017.
The report titled “India Tile Market By Type (Wall, Floor, and Roof), By Region (North, South,
East and West), By Material (Ceramic, Vitrified and Other) and By Organized and Unorganized
- Outlook to 2022” by Ken Research suggested that market for India Tile Market will be driven
by competitive pricing and better penetration in tier2 and tier 3 cities. Major manufacturers
including Kajaria, Somany, Nitco, HR Johnson and other large regional companies will continue
their dominance in the market. Investment in real estate projects will create positive
momentum in the tiles industry in the country.
The report suggested that all major companies are expanding their production capacity by
expanding existing facilities or through acquisitions and joint ventures. This is a good indicator
for future demand. Wall tiles are expected to find increased use in kitchens and washrooms
where walls need protection from continuous exposure to wet and moist surrounding as paints
and wall paper cannot be used as suitable substitute. These tiles are expected to generate
revenue of over INR 119 billion by FY’2022 registering rise in demand and revenue.
Key Topics Covered in the Report
Innovations Tile Design India