Market Research Reports - Ken Research Tile Manufacturer Malaysia White Horse

Malaysia Tiles Market is driven by Rising Popularity of Modern Houses & Growth in Export
Sales to Other Countries: Ken Research
Consumer preference from ceramic to porcelain coupled with stiff competition from substitutes
has amplified the size of the Malaysia Tiles Industry.
The report titled “Malaysia Tiles Market by Type (Floor Tile, Wall Tile and roof Tile), by
Material/Process (Porcelain, Ceramic and Others) – Outlook to 2021” by Ken Research
suggests a robust CAGR of 13.9% in revenue in the Malaysian tiles market in the next 5 years till
2021.
Houses in Malaysia have evolved over the years owing to the changing requirements of the
population. With development in the construction sector, the house structures have also
changed. The traditional Malay houses did not require tiles to be applied on floors, walls or
roof. The traditional houses were divided into areas rather than rooms and had different
flooring such as cemented flooring or stone flooring. The modern houses in the country include
terrace houses, townhouse, semi detached, bungalow, apartments, flats, condominiums and
others. The modern houses coupled with people preference for aesthetic beauty and value for
money has made tiles as a choice for flooring and wall application thus affecting the tile
industry in Malaysia positively.
Malaysians customers are price sensitive and hence do not weigh other parameters highly such
as quality of tile. For the same reason, the big players focus on export-oriented growth with
better quality tiles. Export quality tiles are thicker and the prices of the tiles exported are
higher. Industry is export driven and majority of the tiles manufactured especially by major
players are exported. Local unorganized players fulfill the local demand as these players
concentrate on the domestic market. Raw materials are procured domestically as well as
imported. For the same reason, the industry has sustained due to local presence of porcelain
and ceramics. However, few types of clay have become obsolete and a lot of research is being
conducted by various companies for identifying some solid waste to substitute those materials
that are being imported. Other than the raw material procured domestically, it is imported
from Europe and China.
Porcelain tiles are new in market compared to the ceramic tiles and with time, the trend is
shifting towards purchase of porcelain tiles for wall and floors. These tiles can be used for both
inside and outside the building application which is not the case for other tiles. They can be
used on floors and exterior walls. Porcelain has various properties that make it a preferred
choice for customers such as low water absorption rate, design versatility, little maintenance;
greater stain resistance, high durability and density which make it more suitable for customers
to purchase it.