Market Research Reports - Ken Research Switzerland Eyewear Market Size and Forecast

Eyewear as Fashion Accessories in Switzerland: Ken Research
The rise in the ageing population in Switzerland created awareness of the importance of better
eye care in the general public. Long working hours at the computer and the frequent use of
digital devices contributed to eyesight deterioration in many people in Switzerland. It was
observed that the eyewear market is saturated with stiff competition of many brands along
with falling prices has reduced the growth in the eyewear market. Spectacles market is sure to
rise moderately over the coming years compared to the contact lenses that might saturate in
the future. The daily disposable lenses in contact lenses segment will growth steadily due to the
convenience they offer consumers.
The prices of eyewear are much higher in Switzerland compared to the neighbouring countries.
This trend encourages consumers to hunt for cheaper eyewear products. Majority of the Swiss
consumers take advantage of the strong Swiss franc and the weak Euro, and thereby avoid
optical shops in Switzerland. Most of the Swiss population cross the border into neighbouring
countries for affordable eyewear products. The rapid expansion of optical shop chains in
Switzerland has intensified eyewear products competition. Online retailers have also
strengthened their presence and offered many offers and rewards. Therefore, independent
opticians faced immense pressure in the eyewear market and sales.
Switzerland eyewear is dominated by multinationals or leading European companies due to the
trust and high quality. These leading companies invest huge funds in research and development
and launch innovative eyewear. The other competitors in Switzerland eyewear remain
fragmented with small manufacturers, importers, wholesalers, agents and buying groups. The
leading competitors in Switzerland eyewear shops are Visilab, Fielmann and McOptiK. These
companies established a strong aura national wide in eyewear with self-manufactured and self-
branded products. Majority of the optical shops hold the largest share of eyewear distribution
in Switzerland but face stiff competition from online retailers who offer products at extremely
low prices. There is a stiff competition between optical chains and online retailers which will
lead to a drop in prices and suppress the growth of eyewear market.
A moderate growth is observed in the sunglasses market as the growing demand for sunglasses
explains development of innovative, effective products and designs along with improved living
standards of consumers. Global technological advancements have encouraged manufacturers
to introduce sunglasses with innovative functionality. Oakley, a leading global vendor in
sunglasses has introduced innovative lens technologies like Prizm. These lenses provide ultra-
precise colour tuning, and are designed for specific environments. Latest sunglasses are
equipped with built-in speakers by Zungle Panther which uses the bone-conduction technology
and Bluetooth audio playback allowing consumers to listen to music and make phone calls by
transmitting sound waves to skull using vibrations. Increased awareness about harmful UV