because of the urban and wealthy population live in this region . Major fitness centers place high preference to location around these two provinces . These regions are followed by Dammam and Medinah in 2017 . Other regions include Tabuk , Asir , Jawf , Hail , and Jizan .
By Gender : Males have undoubtedly dominated the fitness service market . More than half of the total individuals who attended gyms in 2017 were males while the rest were females . With conservative norms still in place especially for women in Middle Eastern countries , the proportion of women attending fitness services has been low . However , with the changing lifestyle , trends , mentality and health consciousness among the population , along with lifting of bans on women population , this scenario is gradually changing . The demand for female specific fitness centers has already started picking up and this trend is assumed to continue in the future .
By Membership Subscription : Membership packages offered for three months have contributed a major share to the overall revenue generated through fitness services in 2017 as it offers the option of experimenting with several gyms for short durations and trying new activities such as Yoga , Pilates and Mixed Martial Arts . Additionally , these packages are very suitable for people joining gyms for the first time . The second most preferred package has been the one-year package because of various reasons including tier pricing which makes the one year packages economical in relation to the other membership packages . Additionally , better offers , discounts and promotions offered by fitness centers on buying the long-term packages have attracted consumers in huge number .
Competitive Analysis :
Competition Stage and Company Positioning : The overall competition stage of the industry has been fragmented . The organized and unorganized gyms provide gym services along with supplementary facilities such as Spa , Sauna , Swimming Pool , Showers , Lockers facility and others . Few of the major organized players include Fitness Time , Body Masters , 9 Round , The Power Gym , Gold ’ s Gym , and Fitness First . The major unorganized players have been Tytans Fitness , Bwell Center , Areka , Fitness Inn , and Fitness World .
Future Projections :
Saudi Arabia Fitness Services market ’ s revenue has been anticipated to grow at a double digit CAGR during 2017 to 2022E , which shall cordially be supported by the increase in the number of health and fitness centers in the country during the same period .
Growth during this period is expected to be supported by the rising number of obese population , increasing demand for personal training , expanding geographical presence of major fitness centers , diversifying services portfolio and others . Increase in health awareness would