Market Research Reports - Ken Research Saudi Arabia Cereals Market Research Report | Página 2

and volumes. Overall, Saudi Arabia's both traditional and modern grocery retail market is
thriving continuously and will witness a continuing growth over the next five years.
Biscuits market in Saudi has witnessed a strong performance and the growth is continuing over
the recent years. The biscuit category consists of Savoury biscuits and sweet biscuits. Yildiz
holding as is the domestic leading player in Saudi Arabia along with four international
companies.
Breakfast cereals in Saudi include all forms of pre-packaged cereals whether eaten hot or cold
and also include porridge oats, oatmeal and prepackaged cereal/milk kits. The breakfast cereal
sector is the smallest sub-sectors within the bakery category in Saudi Arabia. The increasing
population and with increasing families with dual income has led to more dependence on
breakfast cereals due to lack of time. The breakfast cereal subsector is classified into three
categories for children, family breakfast cereal, and hot cereal. The family breakfast cereal
holds the largest share of more than 50% of retail volume of the cereals market, followed by
children's breakfast cereals and hot cereals.
Breakfast cereals were not a part of the daily breakfast in the typical traditional Saudi Arabian
household. However, the dynamic changes of households where women entering the
workforce, demand has uplifted for easy breakfast cereals. The leading players in Saudi’s
breakfast cereals are all multinationals such as Kellogg Co., General Mills Inc., PepsiCo Inc.,
Cereal Partners Worldwide SA, and Post Holdings Inc. These five competitors in Saudi Arabia
collectively control more than half the breakfast cereal market along with other small players
accounting for the remaining market. The breakfast cereal market in Saudi will witness a steady
continuing growth over the next few years.
Key Topics Covered in the Report
Breakfast Cereals Market in Saudi Arabia
Saudi Arabia Cereals Market Revenue
Cereals Consumption in Saudi Arabia
Bakery Products Market In Saudi Arabia
Breakfast Cereals Future Outlook in Saudi Arabia
Saudi Arabia Cereals Market Research Report
Pre-Packaged Cereals Market in Saudi Arabia
Oatmeal Consumption in Saudi Arabia