Vodka category has stagnated in Russia due to its illegal sales . The increased availability of economy vodka in Russia has supported the legalisation process of vodka ’ s sales in the recent years . Tatspirtprom OAO , Synergya OAO are the leading competitors in the spirits category . Tatspirtprom has significantly increased the distribution of vodka brands such as Russkaya Valyuta and Xanskaya . Russian reviving economy and rising cafe culture are the major factors affecting the hot drink beverages sector , where hot drinks are hot coffee , hot tea and hot chocolate drinks . Hypermarkets , supermarkets , convenience stores , food & drinks specialists , e- Retailers and others account for the majority share in the distribution of hot drinks . Orimi Trade , Princess Gita , Ahmad Tea and Nestle are the leading players in the Russian hot drinks sector .
Consumption of soft drinks in Russia has decline due to price and consumers ’ demanding for better products . Bottled water , popular soft drinks , sports and energy drinks and RTD coffee witnessed a growth while the growth other variants of soft drinks continued to decline . The juice and RTD tea category has remained weak due to the significant price increase . The soft drinks category includes Asian speciality drinks , bottled water , carbonates , concentrate juice , juice , RTD coffee , RTD tea , sports and energy drinks . Energy drinks category remained highly immature and has registered a slight growth in the recent years due to the wide distribution and consumer awareness . Dairy drinks , soy drinks , milk alternatives such as condensed milk , drinking yogurt , fermented milk , flavoured milk , grain nut rice and seed milk alternative drinks , soymilk , white milk are few other beverages available . It was observed that there is a minimal growth of these products in the Russian beverages market .
Many new laws regulating Russian beverages market were imposed in the past year . The major concern is the excise duty rates and usage of PET ( Polyethylene terephthalate ) for alcoholic products . The excise duties on most of alcoholic drinks is raised and on the exported ingredients used for making beverages . Russia bans production and sales of alcoholic products in plastic bottles . Alcoholic drinks category in Russia has declined in terms of volume and sales in the recent years due to decline in consumes ’ spending income . The government ' s antialcohol policy has also reduced the consumer ’ s purchasing power .
Spirits category in alcoholic drinks has witnessed a marginal decline due to the illegal sales of vodka ’ s . Cider / perry category has developed dynamically in Russia . Majority of the Russian consumers are demanding for economy products across all categories due to the country ’ s economic conditions . It was observed that there was a stiff competition across all categories of alcoholic drinks . The domestic companies are actively developing and collaborating with international giants . The small independent players in Russia are dynamically developing in the beer sector . Many domestic players in wine category are gaining momentum and enjoying the Russian legislative privileges of low excise tax . The imported brands in spirits , RTD ’ s and