Market Research Reports - Ken Research Revenue Preschool Daycare Services Market

India Preschool and Daycare Services Market is Expected to Reach over INR 34,000 Crore by
CY’22: Ken Research
India Preschool and Daycare Services Market by organized and unorganized, by regional
analysis (Delhi NCR, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu,
Madhya Pradesh and Rajasthan), by number and revenue generated by preschools and daycare
centers (organized market and unorganized market), snapshot on corporate day care market
including government regulations, business models and company profiles of major players
including KLAY & The Little Company, Your Kids “R” Our Kids, Little Big World, WeCare, IPSAA
Daycare, Intellitots, Elly Child Care and Amelio, Kidzee, Shanti Juniors, Hello Kids, Bachpan a
Playschool, Shemrock, The Treehouse, EuroKids, Little Millenium, SmartKidz, Podar Jumbo Kids,
TIME Kids and Apple Kids
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Kidzee has been the leading player in terms of number of centers and revenue
generated in CY’17. Bachpan, Euro Kids, Shemrock and The Treehouse collectively
account for majority share in terms of number of centers in India.
The average revenue earned by organized players ranges from INR 34-INR 45 Lakhs per
center per annum for mediocre schools whereas it is INR 14- INR 20 Lakh for
unorganized market players. By CY’22 this is expected to rise with increase in number of
enrollments and expanding marketing channels.
The market has been anticipated to grow over the coming period. This would be facilitated by
increase in the number of nuclear family structures/units, adaptation of child friendly
curriculum based on a blend of western and Indian values and growing penetration in Tier I and
Tier II cities. Rapidly rising brand consciousness in middle class would give way for a relatively
increased proportion of organised players
India’s baby population (0-6 years) has been projected to grow rapidly. Furthermore, favorable
government initiatives towards increasing women participation in labour force will lead to
rising female working population. This will create significant demand for day care centers.
Moreover, penetration in Tier I and Tier II cities is expected to enhance as these areas represent
untapped potential. Tier II cities, in particular will provide ample scope of opportunities for new
entrants or players who are looking to expand. Jaipur, Patna, Ahmedabad, Pune, Kochi, Mysore,
Madurai, and Vishakhapatnam will be the merging Tier II cities in the future.
Shift away from memorizing concepts towards logical and rational & lateral thinking would be
the trend. Over the coming years, more focus will be put on individual ability development and
self expression. Promotion of non-conventional subjects and activities for learning such as
music, dance, arts and drama will also be an upcoming trend. Trust of parents in the sector will
enhance further with faster real time checks available for to keep an eye on the child from far