Revenue share from vitrified tiles accounted for ~ % of the market share by value. These tiles have better resistance to damage as they are less brittle compared to ceramic tiles. This ensures higher durability over a longer duration without being subjected to damage thus minimizing repair and replacement cost. Revenue share from ceramic tiles accounted for ~ % of the market share by value. The lower share in value terms is in account of being less expensive.
By Organized / Unorganized Segment:
Revenue share for unorganized players accounted for ~ % of the market share by value. The price differential created by the unorganized players attracts price sensitive customers providing a higher revenue share by offering products at a lower cost. Revenue share for organized players accounted for ~ % of the market share by value. They offer products at a higher cost thus have lower revenue shares as they fail to attract customers that are price sensitive.
By Region:
The Western region has the highest share in the tile industry with ~ % market on basis of revenue in FY’ 2017. High demand was on account of the region being is highly industrialized, with a large urban population. The southern region had the second highest share with ~ % of India tile market on account of an increase in urbanization in states including Tamil Nadu, Kerala and others which enable the growth of tiles market in the region. The northern region comprising of states such as Delhi and Punjab a very saturated market thus comprises of a lower share of ~ % in the India tiles market as compared to the southern and the western region. The share of the eastern region in the tile industry was the lowest with only ~ % in comparison to the northern, southern and western region on account of less urbanization in the region due to low infrastructural and industrial growth.
Export Import Scenario
Total exports of ceramic tiles increased by more than eight times from INR ~ crore in FY’ 2012 to INR ~ crore in FY’ 2017 registering a five year CAGR of ~% in the period. Exports of vitrified tiles increased by more than 20 times in the period FY’ 2012-2017, registering a five year CAGR of ~%. Middle Eastern countries were the major export destinations for tile manufactured in India. Imports of both vitrified and ceramic tiles have shown random demand in terms of value and are dependent to a large extent on the customs and rules regarding import. China was the major import destination for India from where majority of the demand of tile especially those of low value was met.
Competitive Landscape