Market Research Reports - Ken Research Predictive Analysis Software Market Outlook

SAAS and Cloud Based Employments Exhibits a Rapid Growth in Global Market: Ken Research
Business analytics consists of solutions applied to build analysis models and simulations to
generate scenarios, recognize realities and foresee future states. The business analytics and
enterprise software industry involves establishments occupied in the development and
distribution of business analytics, business intelligence (BI), customer relationship management
(CRM), predictive analysis, enterprise resource planning and other enterprise software. This
software allows businesses and analysts to pull out more valuable information from the data
provided and helps in decision making. Modern business analytics and enterprise software
global market continues to expand more rapidly than the overall market, which is balances the
declines in traditional BI spending.
The modern BI and analytics platform emerged in the last few years to meet new organizational
requirements for accessibility, agility and deeper analytical insight, shifting the market from IT-
led, system-of-record reporting to business-led, agile analytics including self-service. It was
observed that the modern business intelligence (BI) and analytics market will decline by the
year 2020. The business intelligence (BI) market will expand but revenue will be dampened by
pricing pressure. Purchasing decisions will continue to be influenced heavily by the users who
need more vigilance. For successful deployments, enterprise-friendly buying models have
become more critical.
According to the research report “Business Analytics And Enterprise Software Market Global
Report 2017”, enterprise application software markets consists of enterprise resource planning
(ERP), office suites, customer relationship management (CRM), business intelligence (BI), supply
chain management (SCM), enterprise content management (ECM), digital content creation
(DCC), web conferencing and project and portfolio management (PPM) software. This software
market will witness a slightly slower growth over the years.
Worldwide, few countries showed mixed performance. Australia excels as the fastest growing
market in the enterprise application software market among the mature Asia Pacific countries
driven by growth in customer relationship management (CRM) investments, and business
intelligence (BI) and analytics. It was observed that the new spending on SaaS and cloud based
employment along with upgrades and improvements will continue the modernization of
established, mission critical enterprise application software.
China experiences a moderating growth due to slow down of domestic and export market
demand. The application software revenue in China has slightly increased. The top five
competitors in Asia Pacific (excluding Japan) are stable, but a variation was observed in their
success and performance. Enterprise resource planning (ERP) and customer relationship