Market Research Reports - Ken Research Minola Cooking Oil Revenue Philippines | Page 2

extremely health conscious as it is expensive than other oils. Canola oil and corn oil have
captured a consumption volume share of ~% and ~% respectively during 2016.
By End Users: The end-users in the Philippines cooking oil market include the commercial and
the residential sector. The cooking oil consumption from commercial sector includes the
Manufacturers of packaged foods, Hotel Chains and Hawkers. The Commercial Sector has
accounted for the lion’s share of in the total consumption volume of cooking oil in Philippines.
This has been on account of the bulk purchases made by these entities. The cooking oil
consumption from residential sector includes the consumption of the households. The
Residential Sector has comprised of a minor share of only ~% in the total consumption volume
of cooking oil in Philippines.
By Distribution Channel: The different distribution channels include Traditional markets, Direct
Sale by Manufactures/traders & distributors, Supermarkets/hypermarkets and through online
websites. The traditional markets in Philippines include the wet markets, sari-sari stores/mom
& pop stores. These traditional markets have accounted for the share of ~% in the consumption
volume during 2016 as they provide products at lower prices than those in supermarkets. The
direct sale by manufacturers/traders and distributors has accounted for the second largest
share of ~% in the total volume sales of cooking oil in Philippines. On the other hand,
Supermarkets and hypermarkets have gathered a volume share of ~%, they are mostly located
inside shopping malls, department stores or within a commercial complex. Online channels
have accounted for the lowest share of ~% in the total volume sales in Philippines during 2016.
The major online sites through which oil is sold include Lazada, Zalora and others.
Competition Scenario in Philippines Cooking Oil Market
The Philippines Cooking Oil Market is traditionally dominated by the unorganized sector on
account of providing the cooking oil at a lower cost than the organized players in the Industry.
The major organized players include Minola, Golden Fiesta, Baguio, Marca Leon and others. The
organized players face tough competition from the unorganized market entities. These
organized players compete majorly on the basis of price, packaging and types of products
offered.
Future Outlook and Projections for Philippines Cooking Oil Market
It has been anticipated that the consumption of co oking oil will rise from ~ thousand tons in the
year 2017 to ~ Thousand Tons in the year 2019. The expected increase in the demand for
cooking oil will be on account of the amplifying number of households in the country. The total
number of households are expected to increase from ~ Million 2017 to ~ Million in 2019. In the
long term the market for cooking oil in Philippines is anticipated to increase from ~ thousand
tons in the year 2019 to ~ thousand tons in the year 2021. The major growth in the Philippines