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Technology to Proliferate Malaysia Health and Wellness Market: Ken Research
Malaysia's wellness and fitness industry is the highest revenue earner for the country and has a
significant place in the everyday life of the Malaysians. It is observed that Malaysia has
captured the wellness and fitness market by developing wellness tourism along with medical
tourism which includes Malaysia Urban Retreat Festival (Murfest), yoga, spiritual retreats and
fitness weeks.
Malaysians are attaining health and well being through physical, psychological or spiritual
activities which has become an international trend among health-conscious people. Fit
Malaysia is a brand program that encourages Malaysians to adopt healthy lifestyles, excel in
sports and incorporates the mental aspect in consumers. Fitness is not just about physical
sports, running, cardio, boxing, self-defence or cycling, but also about mind-body wellness. Fly
yoga or aerial yoga are new forms of exercises that makes use of hammocks and is a popular
program in Fit Malaysia event.
According to the report, “Health and Wellness in Malaysia”, the rise in the aging population in
Malaysia is the major factor influencing the wellness and fitness market. Products related to
age-related disorders such as digestive system, and products related to maintain blood sugar
levels are of great demand. Probiotic products contribute to the health and wellness market
growth in Malaysia which are used as a substitute for growth promoters and antibiotics. The
leading companies in prebiotic products are Yakult Honsha and Chr. Hansen which developed
patented strains of microorganisms (probiotics) advantageous to human health.
The vitamins and dietary supplements include weight management products, herbal and
traditional products. The health supplement market in Malaysia involves international and
regional vendors with quality and affordable pricing for consumers. The international
competitors in Malaysia have inorganically acquired the regional or local competitors. The
leading competitors in the health and wellness market are Amway, CCM, Cosway,
Herbalceutical, Herbalife, Astana Biocare, Bioalpha, Dynapham Herbal, Era Herbal, QD Herbs,
and White Heron Pharmaceuticals. The Malaysian population is increasing steadily demanding
for more health and wellness products.
The next trillion dollar industry is the global health and wellness market considering the wealth
of applications and products available in the market. The global health and wellness market
incorporates a variety of industries such as nutraceuticals, cosmeceuticals, healthy eating,
nutrition, weight loss, complementary and alternative medicine, preventative and personalized
health, and beauty and anti-aging products have increased in leaps and bounds. The popular
three trends in the health and wellness global market are athleisure, boutique fitness, and
organic diet.