Market Research Reports - Ken Research Jordan Catering Service Market Outlook to 2022 | Page 2

Industrial Catering: This type of catering service was the third largest segment to the Jordan
catering service market in 2017. The contracts involved in these types of catering are generally
long term contracts. The growth of industrial catering is synchronous with the growth of
industrial sector in the country. The influx of foreign investment in industrial sector is the
primary reason for growth for industrial catering service in Jordan.
Airline Catering: This segment is relatively small as compared to above mentioned segments
driven by monopoly competition with the presence of single player. Growth in inflow of tourist
is the single most significant factor causing the growth of this segment.
School Catering: This segment has very small share in terms of revenue of the overall market.
Focus on education sector by the government and continuous needs to improve the quality of
meals served to the students are some of the growth drivers for this segment.
Competition Scenario
The Jordan catering service market consists of catering companies, in-flight caterers and hotels.
Zad Catering has the highest market share. It is followed by 5 star, 3 star and 4 star hotels.
Farah catering is the second biggest catering company (not including hotels and in - flight
caterers). Jordan Flight Catering Company is the only catering company providing in-flight
catering service in Jordan but has a very small market share in the overall market. Star catering,
ATICO Fakhreldin Group, Al Midyaf Catering are some of the other major catering service
providers in Jordan. The catering companies compete on capacity, quality of meals, reputation,
customization of menu and price. Catering companies like Zad Catering, Star catering, ATICO
Fakhreldin Group, Al Midyaf have high meal preparation capacity which has helped them to win
large contracts like government and industrial contracts.
Future Outlook
The future market is expected to grow at a CAGR of 3.4% from 2012 to 2017. The demand for
catering service will grow at fast rate in case of industrial catering and defense catering, but due
to small size of these segments the overall market growth will be low to moderate. The number
of cultural and corporate events in the country will increase the demand for event catering
however the number of local population opting for catering service is expected to remain
stagnant in the future.
Key Segments Covered
Types of Catering
Event Catering