Market Research Reports - Ken Research Investment in Mattress Sector Indonesia

Indonesia Mattress Market is Expected to Cross USD 350 Million by 2021: Ken Research
Indonesia Mattress Market by Revenue and Sales Volume, market segmentation by size of
mattress (King Size, Queen Size, Single Size), by Type of Mattress (Spring, Latex, Hybrid, Foam,
by Market Structure (Organized Sector and Unorganized Sector, by Urban and Rural Demand,
by Regional Demand (Jakarta, Bali, Surabaya), by Mode of Distribution (Retail, Direct and
Online), by End User (Residential and Non-Residential Sector), by Institutional Sector and by
major players such as Dunlopillo Indonesia, Massindo Group (Spring Air Indonesia), Tempur
Sealy International Inc, King Koil Indonesia, Serta Indonesia, Sealy Indonesia, Romance Bedding
and Furniture, Violand Mattress Manufactures Indonesia and Spinno Indonesia.
Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep
quality which is expected to create demand for premium mattresses in the country.
Entry of international players such as Tempur and others to the mattress market is expected to
increase the market revenue by introduction of new variety of mattresses.
Rising population in Indonesia which is leading to increased rate of home ownership is expected
to create demand for mattresses for residential segment. Migration of consumers from rural to
urban areas is an important driver of housing demand in Indonesia, where the youth consumers
among the population is laying severe pressure on housing supply. The ongoing expansion
projects in the hospitality industry including hotels to increase their capacity are expected to
augment the demand for mattresses in the non-residential segment in Indonesia.
Mattress manufacturers are planning to increase their budget in order to produce
technologically advanced mattresses in comparison with traditional cotton filled mattresses.
Inclusion of online retailing as a part of distribution channel is expected to set an opportunity
for the mattress companies to increase the number of customers and ensure a wider reach.
Investment in hybrid mattress segment, promote omni channel marketing, improve after sales
services, improve online retailing and marketing channels; and expansion to rural areas are
some other key factors that may have a positive impact on the market creating additional
demand for Indonesia mattress market in future, according to the analyst at Ken Research.
Ken Research in its latest study, Indonesia Mattress Market by Type (Spring, Latex, Hybrid,
Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region -
Outlook to 2021 suggested that Dunlopillo Indonesia and Massindo Group (Spring Air
Indonesia) will continue their dominance but have to face fierce competition and an expected
price war with Tempur Mattress, King Koil Indonesia, Serta Indonesia, Sealy Indonesia,
Romance Bedding and Furniture, Violand Mattress Manufacturers Indonesia, Spinno Indonesia
and others who have plans to manufacture different types of mattresses in order to diversify
their market in Indonesia.
Indonesia mattress market is estimated to register a positive CAGR during 2017 to 2021. The
market is moving towards significant consolidation on account of rising merger and acquisition