Market Research Reports - Ken Research India Baby and Child Specific Products Market Size

E-Commerce, a Boon for Baby and Child-Specific Products in India: Ken Research
India is the world’s second largest populated country. It was observed that the Indian baby care
market is growing with the increasing population. The modern trend of e-commerce is
encouraging Indian consumers to shop online. Parents prefer online shopping than the store
shopping because it is cheap and easy with more varieties of toys, apparel, food, cosmetics,
diapers, and accessories.
In India, more number of people is aware about health, nutrition and safety. Increase in the
consumer disposable income encourage the new parents to afford modern quality baby care
products. All consumers with higher disposable income have higher living standards, converting
into the requirement for superior products. Increase in working women resulted in less time for
shopping at stores, however, e-commerce meets the need for physical shopping at baby stores.
The new regulation laws that are effective in India prevent the production, sale and promotion
of infant foods; resulting in downfall of the infant food market. Majority of the baby care goods
in India are purchased by the city dwellers. The cultural aspects in India also affect the sales of
baby clothes, toys and accessories because majority of the Indian families follow hand-me-
down practice.
According to the market research report "Baby and Child-Specific Products in India", the online
platforms for baby care products are Firstcry.com, BabyOye.com, Hopscotch.in,
MyBabyCart.com, Hoopos.com, LittleShop.in, BabysJoy.com, bonsaii.in, zigy.com,
NewBabyClothes.com, HomeShop18, Snapdeal, Flipkart and Amazon.in. FirstCry.com is the
largest online store in India for baby and kids products with many available brands.
BabyOye.com provides infant care and maternity products for women from a variety of
renowned brands. Hopscotch.in provides exclusive baby and kids brands from all over the world
and is an India based e-commerce service for new moms. A variety of online products for
babies, infants, children and mothers are available on MyBabyCart.com.
The leading players in the baby and child-specific products are Johnson & Johnson, Kimberly
Clark, Procter & Gamble and Unilever. The other competitors in baby care products are Aditya
Birla Group, Amul, Brevi, Chicco, Combi, Dabur, Dorel Industries, Emami, Fisher-Price, Hasbro,
Himalaya Drug Company, Infantino, Krauter Healthcare, Kiwi Baby, Marico, Mothercare, Nestle,
Newell Rubbermaid, Peg Perego, Pristine Organics, Wipro, and Wockhardt.
The baby and child-specific products market in India is expected to grow significantly over the
coming years and the market also involves baby apparel segment, baby toys segment, baby
cosmetics, baby food, baby accessories, baby diaper, child-specific hair care, baby and child-
specific skin care, baby and child-specific sun care, baby and child-specific toiletries, baby