By Product Categories in Home Furniture : There has been a rapid growth in real estate sector due to the demand for residential property in the country . Bedroom furniture was the highest selling product category in home furniture segment as of 2016 , followed by living room furniture , kitchen furniture , dining room furniture and all other home furniture .
By Organized and Unorganized Sector : Unorganized sector dominated the market , in terms of number of manufacturers , and about 3,720 unorganized furniture companies operated in the country in 2016 . Abundance of raw materials and availability of cheap , skilled labor has led to the growth of the Philippines furniture market . Lower cost of production by using the locally available resources assists them in selling products at a lower price than the one sold by established companies with multiple retail outlets in Philippines .
Snapshot on Philippines Online Furniture Market
Sales for furniture in Philippines have been dominated by offline retail outlets , franchisee outlets , showrooms and exclusive stores of manufacturers and major players operating in the space . Despite having approximately 44.5 million internet users in the country during 2016 , online sales of furniture contributed poorly to the overall market revenues during the same year . Online players faced stiff competition from brick and mortar stores all across the country , which offered a wide variety of products at competitive prices . All companies selling via online channel had at least one offline store and are yet to register significant traffic and product orders through online in the country . The major players which have dominated the revenues of online furniture sales in 2016 are Lorenz Furniture , Urban Concepts , Homeplus , Blims Furniture , Philux , Murillo , Furniture Republic , Bonny Furniture and others .
Competition
The furniture industry in Philippines is highly competitive owing to large number of companies , both domestic and international , offering furniture products at competitive prices with limited variations in design and aesthetics . Furniture products of all price segments , including cheap , mid-segment and luxurious / premium ones are designed by several manufacturers to cater to customers of all classes . Generally , manufacturers and retailers focus on targeting a particular customer segment based on purchasing power of consumers . Despite the presence of international brands , the unorganized players largely cater to the furniture demands of the country . They offer cheaper and customized solutions for furniture needs across the country .
The unorganized sector poses a stiff competition to organized players existing or entering the space due to abundance of raw material and availability of reasonably priced skilled labor . Organized players have been successful in marketing modern furniture products largely in the metro cities of the country .