Market Research Reports - Ken Research Growth Driver Mattress Sales Indonesia

Increasing Preference towards Customized Mattresses to be the Major Trend in Indonesia
Mattress Market: Ken Research
The Mattresses available in Indonesia are customized in accordance with Consumer
Expectations, thus allowing one mattress to have different color tones, size, design and layers
The report titled “Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size
(King, Queen, Single Size), by End Users (Residential, Non Residential) and Region - Outlook to
2021” by Ken Research suggested a positive CAGR for revenues and sales volume of mattresses
in Indonesia for the projected period 2017 to 2021.
The mattress market for sales witnessed a constant growth in Indonesia owning to growing
awareness over the health benefits of good quality sleep, rising residential construction,
hospitality and tourism sector in the country. These revenues were derived from both
residential and non-residential sales. The customizable mattresses in Indonesia are more in
demand and are basically driven by more convenience level, overall sleep quality, growing
demand for interior designing and other sleep related factors. These mattresses are structurally
modified to conform to consumer physical needs keeping in mind their height, weight, age
range, body shape and others are made available by mattress companies. People in Indonesia
are witnessed to shift from traditional sleep box mattresses to customizable ones. The
mattresses are customized in accordance with consumer expectations, thus allowing one
mattress to have different color tones, size, design and layers. The technologies used in
Indonesia to produce mattresses in order to meet quality standards are gaining importance in
foreign countries, thus leading high exports of customized mattresses from Indonesia.
Mimpi, a newly established tech-startup in Jakarta region, has recently launched its high end
luxury mattresses which are sold exclusively online in Indonesia. The design, along with a free,
100 days home try exchange program, makes it easy for customers to adapt to fit changes in
their lifestyles at any time. Indonesia’s e-commerce market is on track to be one of the leading
amongst Asia, utilizing mobile-first platforms to provide all Indonesians with convenient access
to buy mattresses online.
Key Topics Covered in the Report
Popular Mattress Brands Indonesia
Profit Margin in Mattress Indonesia
Online Sales Mattress Mimpi
Mattress Manufacturing in Indonesia