Market Research Reports - Ken Research Global Home Shopping Market Research Report

Leading Innovation to Help Thai Home shopping Market Expand: Ken Research
Thailand is the second-largest economy in Southeast Asia after Indonesia. Bangkok, which is its
capital city, also happens to be the country’s most populous city and is an Asian commercial
hub with a flourishing retail market offered to both Thai domestic residents and visitors from
other countries. It is thus natural that Thailand has attracted many multinational retailers and
has seen high level of penetration among local brands as well. Its retail market has evolved to
adapt with the changing lifestyles of the internet-savvy consumers. The home shopping market
has also emerged as a promising retail network and is set on a high growth path.
According to the report titled “Home shopping in Thailand”, digital TV is creating a lot of
opportunities for home shopping to grow and expand with more strength and while previous
versions of Thai TV broadcast have comprised of six free channels, the new and improved
digital TV provides over 40 channels as recorded in the year 2016, thus bringing ample
opportunities for growth for both local and international brands to emerge and compete
aggressively. It thus comes as no surprise that Japanese, Korean and Taiwanese home shopping
investors have partnered with local providers for home shopping. TV’s increasing penetration
due to lower prices will contribute to the popularity of this particular category of retailing in the
coming years, supported by increasingly busy lifestyles of consumers.
The report offers insight into key trends and developments driving the industry and examines
the various retail channels such as hypermarkets, discounters, supermarkets, convenience
stores, health and beauty retailers, mixed retailers, clothing and footwear retailers, furniture
and furnishing stores, durable goods retailers, DIY and hardware stores, personal goods and
leisure retailers.
The products covered in the report include home shopping of apparel and footwear, consumer
appliances, beauty and personal care, consumer electronics, consumer healthcare, food and
drink, home care, home improvement and gardening, house wares and home furnishings home
shopping, media products, etc. It also includes other home shopping’s for say personal
accessories and eyewear, pet care, traditional toys and games, video games and hardware.
Among competitors, Thailand’s “Friday from Better Way” has maintained its position as a
leader in the home shopping segment in 2016. Another strong brand is “Mistine” which has
been hugely popular and successful among both urban and non-urban women and continues to
be advertised aggressively via billboards and TV commercials featuring A-List celebrities as its
brand ambassadors. It has been targeting low-to-mid-income consumers and launches product
innovations in line with the changing demand e.g. “Yes It’s Lip Tint Maker and Smoother” which
is a launch of Mistine Lip and has two sides – one designed to give a tint, whereas the other to
give smoother lips. Such products are becoming popular in the country because women in