Market Research Reports - Ken Research Global Functional Beverages Market Research Report

Singapore Functional Beverages Market Foresee Positive Growth in Future: Ken Research
Insufficient exercise and less consumption of convenience food; busy lifestyles leading to health
deterioration; increased incidence of self-medication; growing awareness among people
regarding the connection between their diet and health, thanks to the inflow of information on
these topics from the health authorities and the media; a competitive market with many
players, has all led to the diffusion of functional foods. Moreover, the economic potential of
functional food products has been realized by many stakeholders who are beginning to
consider these products as highly important for public health prevention. According to some
authors, the widespread consumption of the functional foods can reduce the expenditure on
healthcare by around 20% annually.
Many parts of the world, including the Asia-Pacific have seen an increased demand for healthy
food and beverages over the last decade. Deteriorating health due to hectic lifestyles of
consumers which do not give them the time to focus on their nutritional well-being and
exercise and the rising costs of health care have been fueling the demand for functional food
and beverages.
The growing desire of consumers to eat healthy, have proper intake of required nutrition and
be able to self-medicate themselves has resulted in the consumers striving towards a healthier
and more nutritious well-being. This has been supported by public and political offices by
various policy decisions, for example, the decision by the government of United Kingdom to
implement a tax on sugared drinks by the year 2018.
The market for functional drinks can be segmented into three product categories: sports drinks,
energy drinks and nutraceutical drinks. The use of functional drinks for specific purposes and to
perform a particular function or to provide a particular nutrient has resulted in the category
becoming highly targeted and specific. This has resulted in a slew of new startups all over the
world, which are looking to serve some specific niche market with the help of specific functional
drinks as their product.
The report titled “Fortified/Functional Beverages in Singapore” provides a detailed and in-
depth analysis of the Fortified/Functional beverages market in Singapore by giving the shape
and size of the market. The report also provides the forecast of the future for the market thus
providing the trajectory that the market is expected to take in the near future. There has been
decline in volumes of a large number of wellness and health products in 2016 owing to a
shortage of the imported raw materials needed to manufacture these products. This has made
reversing the downward trend shown by the market in 2012-2015 impossible. The fall in the
global oil prices has majorly resulted in a decline in revenues from the activities related to oil
and the government became unable to maintain imports of the raw materials after 2010 until