Market Research Reports - Ken Research Germany Women’s Casual Wear Market Revenue

Online Retailing to Drive Massive Demand for German Women’s Wear: Ken Research
Women’s wear market in any country across the globe primarily caters to the outfits that
include- Women's Nightwear, Women's Outerwear, Women's Swimwear, and Women's
Underwear.
According to the report, “Womenswear in Germany”, women’s wear industry in Germany has
reckoned for the majority of cumulative apparel value sales i.e. around 58% in 2016. Different
varieties and ranges of collections have been found in the market if one compares it to the
menswear market since German women ought to shop more than men in the country, even
when it is not required. On the other hand, men in Germany are less likely to shop and make
immediate on the spot purchases than women. However, a transition in this behavior is
expected to be seen in future especially among younger generations and men in higher or
highly visible work positions. At the same time, both menswear as well as womenswear has
also faced similar challenges that have further led to a downfall in the sales value if compared
to the past years’ performances. Women’s wear particularly has faced a stronger impact of the
unfavorable conditions.
The retail sales of womenswear have prolonged to be dominated by the knitwear apparels in
the country back since 2014. Knitwear jeans and trousers have been preferred much more by
the German women and have accounted for great shares in the overall sales of the market in
the past two years. However, with upcoming fashion trends it is expected that women would
switch to other emerging styles in order to keep up with the modern changing lifestyles.
The brand named Hennes & Mauritz (better known as H&M) has persisted to lead the market in
2016 with a significant value share. The company besides providing a substantial product
portfolio in accordance with the current demands and trends; also relishes a great level of
perforation because of its extensive network of outlets and its evolving online platform.
Moreover, products of this brand are offered at highly competitive prices in the industry which
further contributes to its leading position in the market in front of other known expensive
brand competitors.
An expensive competitive brand named Gucci has been currently dominating the mood of
fashion in Germany and through its promotional campaigns; it has been successful in
introducing the new concept of clothing being influenced “from the aesthetic of German 80s
pop culture.” Following this, the brand named Givenchy has also adopted massive advertising
techniques in order to promote its exclusive range of products in the market.
If one observes the country over the last few years, the practical appearance of trekking sandals
and socks, which are complementary to the women’s wear, has prolonged to be an excellent
trend. However, the marketing actions that mark the advent of fashionable clothing are