Market Research Reports - Ken Research Czech Republic Grocery Home Shopping Market Growth

Home shopping to fall in Czech Republic with the Advent of Online Retailing: Ken Research
In the retail segment globally, it is the online channel which is set to grow fastest in the years to
come and hypermarkets, supermarkets and hard-discounters have been seen recording the
highest sales values in the channel. However, things have not been equally bright for the home
shopping segment in the retail business.
Home shopping in Europe is worth around 3.6% of all retail sales. The proportions are more
eminent in Northern Europe but in quite a few parts of southern Europe the industry barely
exists.
The analysis of the Czech Republic in central Europe showed a negative growth of the home
shopping retail segment; especially in the past few years such that the channel has registered
further significant value sales decrease over the years. This poor performance can be
attributable to the strong competition that internet retailing and store-based outlets have been
giving the home shopping segment. Also, home shopping has been negatively influenced by the
departure of a few home shopping operators who were formerly very successful and popular
e.g. Quelle and Neckermann.
According to the report titled “Home shopping in Czech Republic”, home shopping declined by
6% in 2016 in current value terms and the main challenge faced (which was the prime reason
driving the poor performance) was of strengthening online sales, as well as strong price
competition from brick-and-mortar store retailers, both of which are negatively affecting home
shopping in Czech Republic.
The report offers insight into key trends and developments driving the industry and examines
all retail channels (which include hypermarkets, supermarkets, discounters, convenience stores,
mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and
furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods
retailers) to provide sector-wise insight.
The products covered are “Apparel and Footwear through Home shopping”, “Beauty and
Personal Care Home shopping”, “Consumer Appliances Home shopping”, “Consumer
Electronics Home shopping”, “Consumer Healthcare Home shopping”, “Food and Drink Home
shopping”, “Home Care Home shopping”, “Home Improvement and Gardening Home
shopping”, “House wares and Home Furnishings Home shopping”, “Media Products Home
shopping”, “Other Home shopping”, “Personal Accessories and Eyewear through Home
shopping”, “Pet Care Home shopping”, “Traditional Toys and Games Home shopping”, and
“Video Games Hardware Home shopping”.