Market Research Reports - Ken Research Competition Apple Smart Watch in US

US Smart Wearable Health Devices Market is expected to reach over USD 18 billion by 2021:
Ken Research
US Smart Wearable Health Devices Market by Type (Smart Watch, Fitness band, Smart eyewear
and other), and by Distribution Network (Online, Organized retail, Exclusive Brand Stores and
Other) on the basis of volume sales. Market share of major companies by Smart Watch (Apple,
Samsung and other) and Fitness band (Fitbit, Garmin, and others).
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Smart Watch segment is expected to witness a strong demand in near future as they can
perform all the functions of fitness band along with added features.
Smart eyeglasses have very huge potential as they are ideally located to monitor body
vitals and are also close to eye, ears and mouth.
Chinese and Asian companies are expected to improve the market share in the US smart
wearable health devices market.
Market for smart wearable health devices is expected to register a positive growth rate in
future (2017-2021) but significant drop will be registered in YoY growth. It is expected that
fitness band will be phased out from the consumer market and smart watches will be the best
selling smart wearable accounting for very high market share by volume. Smart eyewear and
smart clothes are the two main segments that may give stiff competition to the smart watch
market but the product development in the field will play a very key role for demand creation
in the future. Consumers will look for value for money and will only go for buy decision if they
are satisfied with the value creation and usability. It is expected that smart wearables will gain a
lot of demand from the enterprise segment for commercial use. Hospitals, Insurance companies
and fitness centers are expected to become the key industry participants of the smart
wearables. It is also expected that many other features can be embedded in the smart wearable
health device that will have positive impact on the overall sales of these devices.
Online sales will gain market share as it gives the advantage of preorder booking for new
products and products under developments phase. It also helps to reach a much larger
audience at very reduced cost. Sales from exclusive stores are also expected to rise but drop
will be registered in infomercial sales.
Analysts at Ken Research in their latest publication, “The US Smart Wearable Devices Market
by Type (Fitness Bands, Smart Watch, Smart Eyewear and Others), by Distribution Channel
(Online, EBOs, MBOs, Others) – Outlook to 2021” believe that continuous evolution of
technology and better integration of devices with smart phones and other smart devices will
help in creating a large consumer base.