Market Research Reports - Ken Research Classified Advertisement Revenue Indonesia

Continued Dominance by Horizontal Classifieds and Growth in Smartphone Penetration has Evolved
Growth of Classifieds in Indonesia: Ken Research
Rising employment rate and Government support along with increasing internet and smartphone
penetration in the country were the key factors driving the demand for online classified portals in the
country.
The report titled “Indonesia Online Classified Market by Categories (B2B, C2C, Property, Auto,
Recruitment) and By Source (Listing and Advertisement) – Outlook to 2021” by Ken Research
suggested Online classifieds in Indonesia is expected to generate revenue worth over USD 80 million by
the year ending 2021, thus growing at a four year CAGR of 22.0% for the projected period 2017-2021.
Major companies operating in Indonesia classifieds market have their highest ad spending on mobile
classifieds. Reasonably priced 4G smartphones have prompted the Indonesian population to switch their
older feature phones to smartphones. The horizontal classified platforms in Indonesia have a wider
presence and offers listings across a myriad of goods and services. The horizontal classifieds covers both
B2B and C2C markets across key verticals such as recruitment, real estate, matrimony/dating,
automotive, e-services and others. These classifieds established their dominance in terms of traffic
volume and brand recall through extensive advertising and sales. Moreover, the development of 4G LTE
(Fourth Generation Long Term Evolution) network has also contributed significantly to the classifieds
market by providing fast reliable internet services.
It has also been witnessed that online classified web portals operating in digital marketplace have
shifted their focus from sellers to buyers; majorly among vertical classifieds where the websites are
generating revenue through commercial listings. Online classifieds and advertisements have grown into
online niche areas targeting recruitment, hobbies, lifestyle, automotives, property and others including
C2C sales of used goods coupled with sales of merchandise by small merchants via growing use of
mobile classifieds. Evolving technological innovation and information systems in Indonesia has led the
Indonesian government to properly regulate electronic payment systems and transactions in Indonesia.
Online classifieds business has incorporated several payment options including e-wallets to offer wider
choices and convenience to consumers.
Key Topics Covered in the Report
Jakarta Classified Jobs
Rumah.com Listing Indonesia
Job Street.com Market Share Indonesia
Auto Classified Paid Listing
Classified Statistics Indonesia
BestJobsIndonesia Indonesia Business