Market Research Reports - Ken Research Chile Internet Retailing Market Growth Rate

E-Retailing market in Chile, World’s hidden Gem- a swell in digital literacy: Ken Research
With increase in digital literacy and availability of cheap mobile devices and laptops, which can
support internet, the number of people accessing internet has increased exponentially. This
growth can be seen not only in urban areas but in rural areas of also. Moreover, this trend can
be seen throughout the world, including Chile.
Free wifi in public places and easy and affordable internet is fuelling the number of internet
users in Chile. This increase in number of internet users is boosting the growth of eRetailing in
Chile, especially amongst the young Chile consumers. Chile has one of the highest internet
penetrations in Latin America and this is one of the main reasons why internet retailing is so
popular in Chile. Moreover, Transbank, one of the leading card transactions processor in Chile,
has put in ample efforts and systems to make online transactions safe and reliable. As per a
report of World Bank, Chile is one of the most prosperous nations in South America. It also has
one of the highest income levels and one of the most competitive nations in Latin American
nations. With short and reliable delivery of products combined with easy access and safe online
transactions, Chile has become one of the leading markets for internet retailing.
According to the market research report "Internet Retailing in Chile", the eRetailing market in
Chile can be segmented into various difference categories. Apparel and footwear, beauty and
personal care, consumer electronics, food and drinks, home care products, home furnishing,
media products, personal accessories, pet care, toys and video games are few of the many
categories of products, which are available on the online stores. For the leading players in this
market, Falabella, Lan.com and Mercado Libre are leading the online retailing in Chile. Most of
these companies have developed mobile apps for mCommerce as number of mobile devices is
growing significantly in the market and more and more consumers are moving from traditional
laptops to mobile devices for buying products from internet.
Chile has huge potential when it comes to online retailing. China may be leading when it comes
to absolute number of consumers in the market, but online shopping is a lot more prevalent in
Chile. Some surveys even claim that out of 10 people in Chile, 7 will buy something using online
stores. Even the government of Chile is taking several measures to improve the infrastructure
to promote internet-retailing market in Chile by offering free wifi at public places and making
internet more affordable. The penetration of internet therefore will have huge impact on
eRetailing in Chile and this market is expected to grow significantly in near future.
Key Topics Covered in the Report:
Chile Internet Retailing Market Research Report
Chile Internet Retailing Industry Analysis