Market Research Reports - Ken Research Chewy Candy Market Players in the US | Page 2

By Distribution Channel: In terms of value, the sales of chewy candy at convenience store
increased from USD ~ million during 2012 to USD ~ million during 2016 at a CAGR of ~% during
2012-2016. The major growth driver for increasing revenue was presence of chewy candies on
shelves which attracted customers to buy chewy candies in bulk. Chewy candies are an
intentional purchase rather than impulsive purchase as these have their personal shelf space,
unlike other confectionary items which are placed near the cash counters and are mostly
impulsive sales.
Competitive Landscape of Major Players in US Chewy Candy Market
The chewy candy market in the US is fragmented with wide presence of over 30 manufacturers
in the domestic industry. The most prominent among all the companies is Wrigley which is the
market leader with ~% market share during 2016. Wrigley has three major chewy candy brands
including Starbust, Skittles and Life Saver Gummies. Skittles dominated the US chewy candy
market in terms of both convenience store sales value and volume during 2016. In terms of
revenue, Starburst followed Skittles in the US chewy candy market during 2016. This product
has a variety of fruit flavors and a chewy texture with a juicy centre. The Ferrara Candy
Company followed Wrigley in terms of revenue earned from chewy candy and the company’s
revenue accounted for ~% (USD ~ million) of the overall market share during 2016. In terms of
revenue, Mondelez International follows Ferrara Candy accounting for ~% of the overall chewy
candy market share during 2016.
During 2016, The Hershey Company followed Mondelez International in terms of revenue from
chewy candy in the US. The company sells chewy candy in various flavors under various brands
including Jolly Rancher, Twizzlers and Reese. Private Label followed Starburst in terms of
convenience store sales value and sales volume during 2016. Air Heads followed Skittles and
ranked second in terms of convenience store sales volume in the US chewy candy market
during 2016.
Future Outlook to US Chewy Candy Market
Chewy candy is the largest non-chocolate industry segment and with continuous product
innovation and introduction of new flavors in the market, the US chewy candy market will grow
at a positive growth rate in the forecasted period 2016-2021. It has been anticipated that the
market will grow positively on the back of strong economic conditions in the country coupled
with growth in personal disposable income of the citizens which will enable them to spend
more on sweet treats. It is expected that millennial population in the US will account for ~
million during 2021 which will continue to dominate the consumption of chewy candies in
upcoming years. In terms of revenue, the US chew candy market is expected to augment