Market Research Reports - Ken Research Car Rental Companies in Turkey

Increasing Prominence of Online Cab Bookings and Dominance of Foreign Players Impelling
the Growth of Turkey Car Rental Market: Ken Research
The report covers various aspects such as overall market size of Turkey car rental, cab
aggregator, self driven car and car sharing in terms of transaction value, segmentation on the
basis of market structure (organized and unorganized sector), by mode of booking (online and
offline), by clients (leisure and business), by pick-ups (airport and off-airport), by car type
(hatchback, sedan and SUV) and by major regions. The report also covers trends and
developments, issues and challenges, regulatory scenario and SWOT analysis of Turkey car
rental market. The report covers snapshot and business models of cab aggregator market, self
driven car, car sharing, car pooling/ride sharing and bike aggregator market in Turkey. The
report also covers the competitive landscape of the industry and comprehensive profile of
leading players (Avis Budget Group Inc, Europcar Groupe SA, Hertz Corp, The, D'Ieteren SA)
operating in the market. The report concludes with future outlook and projections of Turkey car
rental market, major macroeconomic indicators and upcoming trends affecting the market have
also been highlighted in the report. The report also serves competitive scenario for each market
which exists in car rental industry to get an in-depth understanding of car rental sector in
Turkey.
Double digit growth of online car booking, political stability in Turkey, huge demand from
domestic tourists will majorly account for the growth of Turkey car rental market in upcoming
years.
Increasing consumer spendings, expansion of travel and tourism industry and increasing
demand from working age population will majorly account for the growth of Turkey car rental
market in upcoming years.
Turkey car rental market is expected to witness decent growth in the forecasted period 2018-
2022. An expected increase in incoming tourists, increasing number of airline passengers, and
an expected increase in traveler preference for car rental will majorly drive car rental market of
the country in upcoming years. The car rental market has witnessed availability of a few large
scale players which is expected to change in coming future. It is expected that new players will
enter the market and current players will increase investments for service improvement &
diversification, fleet size extension and market penetration which will further boost the forecast
period performance of car rental. Over the forecast period, the main threat to the performance
of car rental is the decrease in the number of airline passengers as a result of the deteriorating
security climate in the country, which will have a negative impact on air traffic.
It is expected that the car rental market in Turkey will continue to grow on the back of support
from government to improve infrastructure facilities, rising middle-class population with its