Market Research Reports - Ken Research Apparel and Footwear Specialist Retailers in India

E-Retailing to Boost the Sales of Apparel and Footwear in India - Ken Research
The report titled “Apparel and Footwear Specialist Retailers in India” provides a
comprehensive analysis of Indian apparel and footwear, growth of the apparel and footwear
sector, leading players, new trends in apparel and footwear, major apparel products, major
footwear products, latest developments, e-retailing and future of apparel and footwear
specialist retailers in India.
Industry Overview: Indian population is purchasing apparel and footwear more frequently
according to the changing fashion trends. The leading apparel and footwear brands focus on
value and fashion as Indian consumers demand value for their products. Majority of the
consumers are shifting from affordable products to fast fashion and are adapting to the latest
fashions in the country. It was observed that during the next few years fast fashion brands will
be demanded by Indian consumers. The leading distribution channels in apparel and footwear
are hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and
beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and
hardware stores, durable goods retailers, leisure and personal goods retailers. The non-store
retailing outlets in India for apparel and footwear are home shopping, internet retailing, and
direct selling.
Most of the leading retailers focus on enhancing consumer’s in-store experiences and are
providing value-added services while competing with online retailers. Digitalization of offline
outlets is attracting and encouraging customers to visit physical stores. Indian customers are
demanding a complete shopping experience and specialist retailers are focusing to house
multiple products to enhance in-store experience. All the leading brands in apparel and
footwear are opening flagship stores in larger cities to attract more consumers.
New Trends, Offers and Discounts Boost Sales: Brand Factory is a leading apparel specialist
retailer in India that witnessed strong growth in the recent years because it offered discounts
throughout the year. The introduction of international brands such H&M and Forever 21 has
witnessed a stiff competition in the apparel and footwear market in India. The recent entry of
international brands has witnessed a rapid expansion and establishment of flagship stores
across major metropolitan cities. All the domestic apparel companies are competing with
international brands within the country. Raymond is a leading apparel specialist retailer and has
launched its Ready-to-Wear (RTW) exclusive outlets to target the youth population.
The leading driver of growth in retailing in India is the flawless shopping which has registered a
steady growth in the recent years. Technology is a part of Indian retailing industry. The use of
smartphones has led to the growth of retailing industry. Indian consumers are more interested
towards price than any other parameter while making a purchase. For few items, consumers