Market Research Reports- Consulting Analysis Crystal Market Research Digital Health Market Press Release | Page 2

of dispensing wrong drugs. According to the FDA, medication errors harm approximately 1.3 million
American citizens annually.
mHealth market will witness favorable growth over the forecast period as a result of increasing
smartphone penetration worldwide and technological innovations in health based mobile applications.
North America held the largest share of the global digital health market in 2016, due to increased
healthcare spending in the region, improved healthcare infrastructure, and rapid adoption of digital health
technology. According to a study conducted by the National Center for Biotechnology Information in
December 2015, more than half of the mobile phone users in the U.S. have downloaded a health related
mobile app.
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The Asia-Pacific digital health market will witness the fastest growth during the forecast period.
Emphasis on integration of technology with healthcare and government initiatives to support digital
health in emerging economies will drive the growth of digital health market in these countries. For
example, in January 2016, the government of India launched a mobile health service ‘Kilkari’ under its
Digital India initiative. This platform delivers weekly audio messages to expecting mothers educating
them about pregnancy, child care, and child birth. Such initiatives are creating an ecosystem for favorable
growth of digital health market in developing countries.
Product development and technological innovations steer the competitive digital health market. In 2017,
Nokia expanded its digital health portfolio by launching the Withings brand of connected health products.
It also announced the introduction of a HIPAA compliant Patient Care Platform which will assist doctors
to remotely monitor their patients.
Key Findings of the Research Study:
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Digital health systems segment dominated the overall market in 2016. This significant share can
be attributed to a rise in adoption of EHR and e-prescription technologies by healthcare
professionals to improve the quality of patient care.
U.S. held the largest share of the North American digital health market, owing to the increased
penetration of digital health technologies such as health based mobile apps in the country.
Emerging countries such as India and China will experience a surge in digital health market
growth as a result of favorable government initiatives to promote digital health research and
development and high focus on technological advancements in medical devices.
mHealth market will grow with the fastest CAGR over the forecast period due to rising
smartphone penetration worldwide.