Market Research Reports- Consulting Analysis Crystal Market Research Craft Beer Market | Page 2

The growing penetration of craft beer in developing countries such as India, China, Mexico, and Brazil
will contribute to the growth of the off-trade market as the low prices will result into increased sales.
Europe held the largest share of the global craft beer market in 2016. High consumption of craft beer and
changing taste of consumers are the key factors driving the market growth in this region. North America
will witness favorable growth during the forecast period, with U.S accounting for the largest share of the
regional market.
The major players emphasize on expanding to new regional markets and growing their existing product
portfolios by introducing new brands and flavors through strategic collaborations. For instance, in May
2017, Heineken purchased a 50% stake in Lagunitas Brewing Company to accelerate their growth in craft
beer market internationally.
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Some of the key players in craft beer market are The Boston Beer Company, D.G. Yuengling and Son,
Bell's Brewery, Inc., New Belgium Brewing Company, Chimay Beers and Cheeses, The Gambrinus
Company, The Lagunitas Brewing Company, Stone & Wood Brewing Co., Sierra Nevada Brewing Co.,
and Feral Brewing Co.
Key Findings of the Research Study:
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On-trade distribution of craft beer segment held more than half of the overall volume share in
2016 primarily due to high consumption of craft beer in restaurants, bars, pubs, and clubs in
developed countries.
Off-trade distribution is expected to show significant growth in developed countries as the
spending power of consumers in these countries is low and hence a favorable market will be
witnessed for off-trade distribution.
Europe accounted for the largest share of the overall craft beer market in 2016, due to the
changing preference of consumers for craft beer over high alcoholic spirits.
In North American craft beer market, Mexico is poised to grow at lucrative CAGR during the
forecast period.
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Craft Beer Market Segmentation:
By Distribution: