Description :
Sports nutrition is concerned with the intake of sports drinks , bars , powders , and other dietary supplements to enhance athletic performance . Athletes and bodybuilders were the prime consumers of these products a decade ago ; however , adoption of these products among recreational and lifestyle users has witnessed a decent increase over the past few years . These products offer several functional benefits such as weight management , strengthening of the immune system , building muscle growth , meal replacement , and help restore the energy levels after workout .
Major factors that drive the growth of the market include consistent increase in the number of health clubs & fitness centers , obesity prevalence , and increase in adoption among nontraditional users . Trending online retail and change in consumer preference for herbal and natural products are expected to promote the development of the market . However , availability of inexpensive counterfeit products and food safety issues restrain the market growth .
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The market is segmented on the basis of product type into protein powder , Iso drink powder , capsule / tablets ( creatine / BCAA and others ), supplement powder , RTD protein drinks , Iso & other sports drinks , carbohydrate drinks , protein bars , carbohydrate / energy bars , and other supplements . Iso & other sports drinks occupied a prominent share of over 40 % in 2015 , owing to higher popularity among nontraditional users . Carbohydrate / energy bars is expected to witness the highest growth rate during the forecast period , owing to the increase in demand for healthy and lifestyle foods .
Major end users of sports nutrition products comprise athletes , bodybuilders , recreational users , and lifestyle users . Athletes and bodybuilders together accounted for over 50 % of the European sports nutrition market revenue in 2015 . However , rise in adoption of sports nutrition products among lifestyle users is expected to witness the fastest growth . Moreover , growth in demand for these products in the mainstream market , which comprises youth , women , working professionals , and other nonconventional users drive the market growth .
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The report segments the market into five main distribution channels namely large retail & mass merchandisers , small retail , drug & specialty stores , fitness institutions and , online & others . Large retail & mass merchandisers generated the highest revenue in 2015 , owing to increasing usage of sports nutrition products as lifestyle food . Sale of sports nutrition products through the online platform has witnessed tremendous growth in the European region . A wide variety of products and online discounts have attracted the consumers ’
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