Description:
Sports nutrition is concerned with the intake of sports drinks, bars, powders, and other dietary supplements to enhance athletic performance. Athletes and bodybuilders were the prime consumers of these products a decade ago; however, adoption of these products among recreational and lifestyle users has witnessed a decent increase over the past few years. These products offer several functional benefits such as weight management, strengthening of the immune system, building muscle growth, meal replacement, and help restore the energy levels after workout.
Major factors that drive the growth of the market include consistent increase in the number of health clubs & fitness centers, obesity prevalence, and increase in adoption among nontraditional users. Trending online retail and change in consumer preference for herbal and natural products are expected to promote the development of the market. However, availability of inexpensive counterfeit products and food safety issues restrain the market growth.
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The market is segmented on the basis of product type into protein powder, Iso drink powder, capsule / tablets( creatine / BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate / energy bars, and other supplements. Iso & other sports drinks occupied a prominent share of over 40 % in 2015, owing to higher popularity among nontraditional users. Carbohydrate / energy bars is expected to witness the highest growth rate during the forecast period, owing to the increase in demand for healthy and lifestyle foods.
Major end users of sports nutrition products comprise athletes, bodybuilders, recreational users, and lifestyle users. Athletes and bodybuilders together accounted for over 50 % of the European sports nutrition market revenue in 2015. However, rise in adoption of sports nutrition products among lifestyle users is expected to witness the fastest growth. Moreover, growth in demand for these products in the mainstream market, which comprises youth, women, working professionals, and other nonconventional users drive the market growth.
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The report segments the market into five main distribution channels namely large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions and, online & others. Large retail & mass merchandisers generated the highest revenue in 2015, owing to increasing usage of sports nutrition products as lifestyle food. Sale of sports nutrition products through the online platform has witnessed tremendous growth in the European region. A wide variety of products and online discounts have attracted the consumers’
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