Hollywood movies . Major market constraints are toy safety , counterfeiting of toys and unfavorable structural trends in the market globally . Key trends prevailing in the market includes Sales of licensed toys dominated by Action figures , Advent of Drones and Self-driving cars and launch of Interactive Barbie Doll by Mattel .
Some Points From TOC : 1 . Executive Summary
2 . Licensed Merchandise Industry : Overview 2.1 Licensing Basics 2.1.1Types of Licenses 2.1.2 License by Property Type 2.1.3 Advantages of Licensing 2.2 Licensed Merchandise
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3 . Global Licensed Merchandise Market 3.1 Market Sizing Actual & Forecasted 3.2 Market Share 3.2.1 Market Share by Category 3.2.2 Market Share by Region 3.2.3 Market Share by Length of Licensing Agreement
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