Hollywood movies. Major market constraints are toy safety, counterfeiting of toys and unfavorable structural trends in the market globally. Key trends prevailing in the market includes Sales of licensed toys dominated by Action figures, Advent of Drones and Self-driving cars and launch of Interactive Barbie Doll by Mattel.
Some Points From TOC: 1. Executive Summary
2. Licensed Merchandise Industry: Overview 2.1 Licensing Basics 2.1.1Types of Licenses 2.1.2 License by Property Type 2.1.3 Advantages of Licensing 2.2 Licensed Merchandise
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3. Global Licensed Merchandise Market 3.1 Market Sizing Actual & Forecasted 3.2 Market Share 3.2.1 Market Share by Category 3.2.2 Market Share by Region 3.2.3 Market Share by Length of Licensing Agreement
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