Market Research Report Vietnam Nutraceuticals Market Outlook to 2021-Ken | Page 2

Probiotic supplements for longer period of time have been considered as
OTC (over the counter) medicine, thus leading to ease of availability
among the Vietnamese population without a prescription. In Vietnam,
probiotic
treatment
is
gaining
importance
through
well
recommendations from doctors and medical professionals for curing
acute watery diarrhea in children. Additionally they are also prescribed
in the form of powder, ampoules or capsules for people with digestive
disorder, indigestion or those who have to consume antibiotics in large
amount. DSM’s latti range of probiotics which is dedicated to improve
digestion and those which help in managing diarrhea have recorded
huge growth in the market.
Word of mouth advertising is another major reason for growing
popularity of probiotic supplements in Vietnam. Furthermore, it has
been witnessed that the Vietnamese population use probiotic
supplements in Vietnam for digesting street food. Highest consumption
is observed among the tourists visiting the country. Looking at the high
demand of probiotics, one of the global probiotic drink companies,
Yakult Honsha Co. Ltd. opened its second manufacturing center in the
country to complete the demand for the product in Vietnamese capital
city of Hanoi. Yakult was available in about 1,200 stores and there were
80 Yakult Ladies in Vietnam as of the end of April 2011, clearly
advocating the high demand for probiotics in the market.
Ken Research in its latest study, Vietnam Nutraceuticals Market
Outlook to 2021 suggested herbal supplements in dietary supplements
segment will continue to dominate the market during the forecast
period. The consumers believe that herbal or traditional products have
fewer or no side effects in comparison with standard products
constituting natural ingredients. Ginseng was the most popular herbal
dietary supplement used in Vietnam. These supplements are expected to
be used maximum in products developed for beauty and personal care.
The report provided information on market size for Vietnam
nutraceuticals market, Vietnam nutraceuticals market segmentations on