Market Research Report UK sports shoes market research,Sports shoes onlin | Page 4

British tennis is looking to use Murray’s success over the years to revive
competitiveness in national first class tournaments which will eventually help
them to produce more world class players. His 2012 Olympic gold, followed
by the US open and then Wimbledon has been a big boost in the advertising
campaign of LTA. But going by the results British tennis is not utilizing
Murray’s brand name to its limit; as the surge in Number of players is not
following a surge in the TRP of tennis games in the UK.
According to the report “2017-2022 UK TENNIS SHOES MARKET REPORT
(STATUS AND OUTLOOK”, falling number of professional players have also
affected the number of youngsters opting for Tennis in schools and clubs
which is affecting overall demand of tennis shoe market in Britain although it
has not been so bad for the age group of 40+ over the years. But falling
demand is just part of the problem the main problem is price elasticity of
demand forcing companies to set price aggressively.