Young women swayed by online reviews Importance of quality surrounds make-up brushes Boots and Superdrug lead
Store importance remains Hygiene habits essential but varied Professional finish at home
THE BEAUTY ROUTINE Young women brush hair less frequently Figure 16 : Frequency of performing beauty habits , August 2016 Manicures a hit for all ages Eyebrows a measure of social status
BUYING AND USING BEAUTY TOOLS AND ACCESSORIES Replacing hair brushes needs to be encouraged Figure 17 : Buying and using beauty tools and accessories , August 2016 Opportunities for nail tools
SHOPPING FOR BEAUTY TOOLS AND ACCESSORIES Young women swayed by online reviews Figure 18 : Considerations when shopping for beauty tools and accessories , August 2016 Importance of quality surrounds make-up brushes
PREFERRED RETAILERS FOR TOOLS AND ACCESSORIES Boots and Superdrug lead Figure 19 : Retailers used for buying beauty tools and accessories both in-store and online , August 2016 Rise of the discount retailers Figure 20 : Primark PS Pro Oval Brushes , June 2016 Store importance remains Figure 21 : Online and in-store retailers used for buying beauty tools and accessories , August 2016
MAKE-UP BRUSHES AND APPLICATORS Hygiene habits essential but varied Figure 22 : Attitudes towards make-up brushes and applicators , August 2016 Professional finish at home Simplified shopping needed
APPENDIX – DATA SOURCES , ABBREVIATIONS AND SUPPORTING INFORMATION Abbreviations Consumer research methodology