Young women swayed by online reviews Importance of quality surrounds make-up brushes Boots and Superdrug lead
Store importance remains Hygiene habits essential but varied Professional finish at home
THE BEAUTY ROUTINE Young women brush hair less frequently Figure 16: Frequency of performing beauty habits, August 2016 Manicures a hit for all ages Eyebrows a measure of social status
BUYING AND USING BEAUTY TOOLS AND ACCESSORIES Replacing hair brushes needs to be encouraged Figure 17: Buying and using beauty tools and accessories, August 2016 Opportunities for nail tools
SHOPPING FOR BEAUTY TOOLS AND ACCESSORIES Young women swayed by online reviews Figure 18: Considerations when shopping for beauty tools and accessories, August 2016 Importance of quality surrounds make-up brushes
PREFERRED RETAILERS FOR TOOLS AND ACCESSORIES Boots and Superdrug lead Figure 19: Retailers used for buying beauty tools and accessories both in-store and online, August 2016 Rise of the discount retailers Figure 20: Primark PS Pro Oval Brushes, June 2016 Store importance remains Figure 21: Online and in-store retailers used for buying beauty tools and accessories, August 2016
MAKE-UP BRUSHES AND APPLICATORS Hygiene habits essential but varied Figure 22: Attitudes towards make-up brushes and applicators, August 2016 Professional finish at home Simplified shopping needed
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION Abbreviations Consumer research methodology