Market Research Report Sweden Oral Care practitioners,Sweden Oral Care pr | Page 2

Recently, the small assortment of connected electric toothbrushes has been seen
rising in Sweden. These special toothbrushes can be connected to a smart phone
easily and also the product enhancement is growing rapidly, and one of the latest
additions named the Oral-B Genius 9000, with its 'position detection technology',
has been created to display where in the mouth the user is brushing and at what
time to move on to a new spot. These new intelligent electric toothbrushes are
intended to embolden the users to brush for more than two minutes, along with
even showing the historic data of brushing; all thanks to the advancements in the
technology.
According to the report, “Oral Care in Sweden”, Swedes usually have possessed
a good oral hygiene and have followed the dentists’ recommendations on the
replacement of toothbrushes and also using the new electric toothbrushes that well
sights the high rate of perforation of electric toothbrushes in the country. The brand
Colgate-Palmolive AB has continued to be the largest player in the market in 2016,
registering a significant amount of value sales. The company’s portfolio basically
includes the popular brand Colgate, which benefits from a strong brand image, a
continuous focus on product development and quality along with its extensive
distribution via all the key grocery retailers.
The Swedish government is expected to come up with the idea of offering free
dental care for Swedes up to 21 in 2017 and up to 23 in 2018. With this extended
benefit that is projected to keep on increasing the number of people catered every
passing year, the government’s main focus is to persuade more young people to
visit dentists. The estimated development could lead to further awareness of good
oral hygiene among the people of the country.
Furthermore, as many of the top-selling brands are foreseen to be recommended by
Swedish dentists, and as the consumers would also get more knowledge on dental
care; it is favorable that they will definitely switch their purchasing patterns in the