Market Research Report Sweden Luxury Jewellery Market competition ,Imitat

Global Personalization Trends Influencing Jewellery Market in Sweden -Ken
Research
The changing fast fashion trends in Sweden are becoming very important for fine
jewellery. There is rise in interest of customers charm and other customizable
jewellery because of ongoing global personalization trends. In both international
and domestic companies, manufacturers are influenced by increasing
individualism. Therefore, they opened more brand stores in the country and in
2015; they invested in online shops in order to get recognized and visible. After a
year of erratic performance, the Sweden economy has rebounded with a positive
prospects, which led to rise in consumer’s confidence to buy more individualism,
is one of the strong factor behind the solid performance in 2016 by jewellery
brands.
In 2015, the leading players in Sweden market is Iduna AB with a 19% of
Guldfynd are the companies which is most benefited retail chain store and are well
known oldest brand in jewellery which are gaining local consumers trust. Swedish
luxury jewellery performed well towards the end of the review period with current
value growth of 4% and 3% in 2014 and 2015, respectively. In 2016, luxury
jewellery grew by 3% in current value terms, which was on a par with the review
period value CAGR. The solid performance can be attributed to a stable Swedish
economy with strong GDP growth and high consumer confidence. The number of
weddings has also increased since 2014 as the economy stabilized, further fuelling
luxury jewellery
According to the market research report "Luxury Jewellery in Sweden", over the
forecast period, it is expected to keep customizable and personalized jewellery, as
in 2015 only the rise in individualism was been noticed. The brands are able to sell
most with their meaningful and creative designs. It is becoming very important for
players of Sweden to invest in internet retailing and social media. Fluctuation in
gold prices and change in economic situation are the factors on which the
performance of fine jewellery is dependent.
The overall jewellery sector is growing on faster pace. In addition, it has a
glittering future as well. It is a fast growing and dynamic industry. Industry is
managing to understand the consumer behavior and change in trends. Over the past
30 years, the industry has seen a good amount of growth as there was
internationalization and consolidation. These factors have changed the present as
well as the future of jewellery industry. Branded jewellery accounted to capture