Market Research Report Store What Britain Wears | Página 2
- After price, fit is the most important factor for petite shoppers, with 31% of consumers stating it was a
driver for petite clothing purchases; however over 60% of petite shoppers said they had difficulty
finding clothing on the high street to fit them well.
- Online is the most important channel for plus size shoppers, with 45% of female shoppers buying plus
size clothing on a retailer’s website and 36% of male plus size shoppers doing the same. Retailers must
continue to invest in site navigation, personalisation and fulfilment to provide shoppers with the
convenience they demand.
Reasons to buy
- Using our five year forecasts to 2022, understand which niche subcategories are the fastest
performing to ensure more focus and investment in these winning product areas.
- Understand niche clothing shoppers’ purchasing habits and preferences and how to drive spend.
- Understand major niche clothing retailers’ strengths and weaknesses and their market share forecasts
for 2017.
Contact:
Ann
Sales Manager
Market Research Report Store
Tel:
+ 00-1-626-3463946 - U.S
Email: [email protected]
Email: [email protected]
Web: https://www.marketresearchreportstore.com/
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