Market Research Report Store What Britain Wears | Page 2

- After price, fit is the most important factor for petite shoppers, with 31% of consumers stating it was a driver for petite clothing purchases; however over 60% of petite shoppers said they had difficulty finding clothing on the high street to fit them well. - Online is the most important channel for plus size shoppers, with 45% of female shoppers buying plus size clothing on a retailer’s website and 36% of male plus size shoppers doing the same. Retailers must continue to invest in site navigation, personalisation and fulfilment to provide shoppers with the convenience they demand. Reasons to buy - Using our five year forecasts to 2022, understand which niche subcategories are the fastest performing to ensure more focus and investment in these winning product areas. - Understand niche clothing shoppers’ purchasing habits and preferences and how to drive spend. - Understand major niche clothing retailers’ strengths and weaknesses and their market share forecasts for 2017. Contact: Ann Sales Manager Market Research Report Store Tel: + 00-1-626-3463946 - U.S Email: [email protected] Email: [email protected] Web: https://www.marketresearchreportstore.com/ About Us