3.3.2.3 Less adoption of novel technologies in emerging countries 40
3.3.2.4 Reduced reimbursement 40
3.3.2.5 Usage of animal related sources 41
3.3.2.6 Lower revenue potential of VCD 41
3.4 PORTER ’ S FIVE FORCE ANALYSIS 41
3.4.1 THREAT OF NEW ENTRANTS 42
3.4.2 THREAT OF SUBSTITUTES 42
3.4.3 BARGAINING POWER OF SUPPLIERS 44
3.4.4 BARGAINING POWER OF BUYERS 44
3.4.5 COMPETITIVE RIVALRY 44
3.5 REGULATORY AFFAIRS 45
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