1.3 STUDY SCOPE 15 1.4 PERIODIZATION CONSIDERED 16 1.5 CURRENCY CONSIDERED 16 1.6 UNIT CONSIDERED 16 1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18 2.1 RESEARCH DATA 18 2.1.1 SECONDARY DATA 19 2.1.2 PRIMARY DATA 19 2.1.2.1 Breakdown of primary interviews 19 2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 20 2.3 MARKET SIZE ESTIMATION 21 2.4 MARKET BREAKDOWN & DATA TRIANGULATION 22 2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 23 2.5.1 ASSUMPTIONS 23 2.5.2 LIMITATIONS 24
3 EXECUTIVE SUMMARY 25 4 PREMIUM INSIGHTS 29 4.1 OPPORTUNITIES IN THE POLYOL SWEETENERS MARKET 29 4.2 POLYOL SWEETENERS MARKET , BY TYPE & REGION 29 4.3 EUROPE : POLYOL SWEETENERS MARKET , BY FORM & COUNTRY 30 4.4 POLYOL SWEETENERS MARKET , BY APPLICATION & REGION 31 4.5 POLYOL SWEETENERS MARKET , BY FORM 32
5 MARKET OVERVIEW 33 5.1 INTRODUCTION 33 5.2 VALUE CHAIN ANALYSIS 33 5.3 MARKET DYNAMICS 35 5.3.1 DRIVERS 35 5.3.1.1 Rising consumer demand for low-calorie and healthier food & beverage products 35 5.3.1.2 Increasing disposable income and improving lifestyles 36 5.3.1.3 Growing awareness about the functionalities of polyol sweeteners in pharmaceutical applications 36 5.3.2 RESTRAINTS 37 5.3.2.1 Higher cost of production of food & beverage products with polyol sweeteners compared to sugar 37 5.3.3 OPPORTUNITIES 37 5.3.3.1 R & D to develop innovative and safer sugar substitutes 37 5.3.4 CHALLENGES 38 5.3.4.1 Ambiguity related to the side-effects of polyol sweeteners among consumers 38 5.3.4.2 Stringent regulations and international quality standards for polyol sweeteners 38