Market Research Report Store Japan Fixed Mobile Bundles and 5G launch to Suppor | Page 2

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the
fixed telephony, broadband, mobile voice, and mobile data markets.
- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and
mobile sectors and between voice, data and video from 2016 to 2021.
- The competitive landscape: an examination of key trends in competition and in the performance,
revenue market shares and expected moves of service providers over the next 18-24 months.
- In-depth sector analysis of fixed telephony, broadband, mobile voice, and mobile data services: a
quantitative analysis of service adoption trends by network technology and by operator, as well as of
average revenue per line/subscription and service revenue through the end of the forecast period.
- Main opportunities: this section details the near-term opportunities for operators, vendors and
investors in Japan's telecommunications markets.
Scope
- The overall telecom service revenue in Japan will grow at a CAGR of 1.7% during 2016-2021,
mainly driven by growth in mobile data and fixed broadband segments.
- Mobile revenue will account for 62.4% of total telecom revenue in 2021; mobile data will witness a
CAGR of 6.2% during 2016-2021.
- The top two operators, NTT DoCoMo and KDDI, accounted for 72.9% share of overall service
revenue in 2016. We expect competition to intensify as operators focus on offering services beyond
core services and as they conduct 5G trials in a bid to launch 5G by 2020.
- Over the next five years, as advanced 5G technology, 8K ultra-HD, IoT/M2M, smartphones and
wearable devices take off, operators should seize opportunities in the market via mobile content and
applications, OTT services and other value-added services.
Reasons to buy
- This Country Intelligence Report offers a thorough, forward-looking analysis of Japan's
telecommunications markets, service providers and key opportunities in a concise format to help
executives build proactive and profitable growth strategies.