Market Research Report Store Australia – Video Streaming, Broadcasting and Pay
Market Research Report Store has been recently published a fresh research report"Australia –
Video Streaming, Broadcasting and Pay TV-Market Research Report Store"published in June
2017.
Complete Report Available at: @
https://www.marketresearchreportstore.com/shop/australia-video-streaming-broadcasting-and-p
ay-tv-2
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Description
Consolidation in Australia’s VOD Market BeginsAustralia’s leading pay TV provider FOXTEL during
the last few years has struggled to increase pay TV penetration in Australia. The market has also seen
the launch of competing OTT platforms, including Stan and Netflix. These offer competitively priced
basic packages, commonly below AU$10 per month letting consumers’ view content at a time of their
choosing. Traditional TV viewing patterns continue to fall gradually in Australian households, and the
advent of OTT viewing as well as IPTV will see a more rapid shift from linear to time-shifted TV in
coming years.
The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a
greater number of premises, so expanding the reach of capable broadband infrastructure which enables
subscribers to access OTT and IPTV content.
Following the end of analogue broadcasting, Australians have been able to access many more
Free-to-Air TV channels as digital broadcasts. Although there are more channels available, the number
of viewing hours has remained relatively stable for a number of years, and as a result individual
channels, and particularly specific shows, have seen declining viewer numbers. Viewing habits have
also been affected by the advent of catch-up TV services, which are available from the main
broadcasters. In addition, subscription video services from operators such as Stan and Netflix are
further eroding live TV viewing as subscribers choose instead to watch programs at a time of their
choosing.