Market Research Report Spain Baked Goods Market Research Report,Spain Bak

High competition Reducing the Profit Margin in Spain Baked Goods Sector- Ken
Research
Bread has been an integral part of the Spanish diet. Almost every meal in Spain includes
bread on a daily basis and the case has been the same for thousands of years. Earlier, the
baked goods market had been going through a rough phase due to recession but now with the
economy picking up, the baked goods market has also started showing signs of recovery. The
consumer confidence in the market has been returning. Bread consumption was continuously
declining for sometimes but has now regained its growth. Bolleria is a name for sweet
bakery, which is one of the major segments of Spanish bakery market. It is the largest
segment in the market followed by sliced bread.
According to the market research report "Baked Goods in Spain", the baked goods market
has been growing in terms of volume after the problems faced by the market in 2014 and
2015. The companies are trying to increase the sales of products, which offer a higher profit
margin.The artisan craft bread generates the most revenue and is mostly sold through in-store
bakeries and local bakeries. Frozen dough bakery items are now becoming increasingly
popular and are substituting the traditional bread dough because of less hassle. In terms of
value sales, wrapped bakery holds an insignificant amount but is growing due to the growing
prevalence of supermarkets that have in-store bakeries. The local bakers are losing their
market share to in-store bakeries. Many of the big companies are trying to expand their
business abroad due to less chances of growth in domestic market.
The market is highly competitive and the companies are trying to bring their costs down in
order to make their products more attractive. Distribuidora International de Alimentación,
S.A. (DIA), Eroski and Mercadona, S.A. are a few of the leading companies in the market.
The distribution channels used by the producers include supermarkets, department stores,
convenience stores, hypermarket, cash and carriers, variety stores, eRetailers and warehouse
clubs. The strong distribution channels have been one of the key tools for improving the