Market Research Report Russia Consumer Payments Market Research Report | Page 2

- Analyzes the major payment card types in terms of both card holding and usage.
- Identifies the major competitors in card issuing and how their position in the market
has changed over the last five years.
- Considers consumer attitudes towards prepaid cards, P2P tools, mobile payment
tools, and contactless cards, and how companies in Russia are deploying these tools
to meet customer needs.
- Explores the online payment market in Russia by merchant type and payment tool,
as well as providing a 5-year forecast for the development of the market.
- Considers the regulations affecting the payments market and how they are likely
to affect both incumbents and disruptors.
Scope
- While cash remains important as a payment tool in Russia, cards will be used more
frequently as the move to non-cash payments accelerates. Providers should promote
card adoption and use merchant partnerships, reward programs, and benefits to
encourage card use, while educating Russian consumers about the advantages of
using payment cards over cash.
- As Russian consumers become increasingly comfortable with online commerce,
this channel will report significant growth over 2015-20. While 49% of the number
of transactions and 23% of the value of transactions are made using cash or cheques,
mobile payment providers should promote secure and convenient products (features
most valued by Russian consumers using cash/cheques online).
- In spite of recent progress, Russias infrastructure network is still relatively
underdeveloped, with 1 POS terminal per 98 people and 1 ATM per 707 people.
Since smartphone penetration is estimated to increase by almost 15% during 2015-
20, providers should consider targeting the mobile point of sale (mPOS) network in
order to increase card acceptance in the country.