Protein and fiber as sources of energy
WHO ’ S INNOVATING ? Women are interested in products for different stages of their lives Figure 5 : Percentage of launches of food and drink products with claims targeted at women , within the total number of launches of this type of products in the world , by top 10 countries , 2016 * Fiber and protein can also be used to boost energy
THE CONSUMER – WHAT YOU NEED TO KNOW Women take care of their health by eating less Men see exercise as part of a healthy lifestyle Benefits related to physical appearance appeal to AB consumers Young , unemployed consumers are attracted to promotions
ATTITUDES TOWARD HEALTHY FOOD / PRODUCTS Due to inflation , the healthy food / drinks category is perceived as becoming increasingly expensive Figure 6 : Attitudes toward healthy food / products , June 2016 Fortified and natural products could appeal more to AB consumers Figure 7 : Attitude “ It ’ s better to eat food fortified with vitamins than to take vitamin supplements ,” by socioeconomic group , June 2016 Women believe that healthy eating is eating everything in small portions Figure 8 : Attitude “ Healthy eating means having everything in small quantities ,” by gender , June 2016
ATTRIBUTES OF HEALTHY FOOD / PRODUCTS Products for light exercise / active lifestyle have the potential to grow Figure 9 : Attributes of healthy food / products , June 2016 Healthier cooking shortcuts can appeal to female consumers Figure 10 : Attribute “ I ’ d like to learn how to cook in a healthier manner ,” by gender , June 2016 Men exercise more than women to maintain a healthy life Figure 11 : Attribute “ I prefer to combine eating what I want with regular exercise rather than dieting alone ,” by gender , June 2016
INTEREST IN INNOVATION Brazilians are interested in benefits related to their mental wellbeing Figure 12 : Interest in innovation , June 2016 Products could deliver more benefits related to quality of sleep Figure 13 : Interest in innovation “ Enhances sleep quality ,” by age group , June 2016 Benefits related to physical appearance appeal to AB consumers Figure 14 : Interest in innovation “ Improves physical appearance ( eg skin , nails , hair ),” by socioeconomic group , June 2016
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Healthy Eating Spending Habits Opportunity for wholesalers to promote the habit of cooking at home Figure 15 : Healthy eating spending habits , June 2016 Young consumers look for more discounts in healthy food and drinks Figure 16 : Healthy eating spending habit “ I have bought healthy food when it was on promotion ,” by age group , June 2016