Market Research Report Philips Revenue LED Lights | Page 2

output, and lower production costs will help to pave the road for the commercial success of all LEDs.
This success will in turn relieve stress from burdened electrical infrastructure and enable renewable
energy resources to more easily fit into the daily lives by reducing the overall demand.
Ken Research in its study, “US Led Lighting Market Outlook to 2021 – Demand for Energy Efficient
Lighting and Government Initiative to Lighten the Future” suggested that the increasing use of
LED lights for outdoor purposes, typically for street and roadway lighting will augment the demand
for these lighting technologies in the future, owing to the expanding road network of the country.
However, the use of LED technology for outdoor lighting is rising, but at present it faces barriers
common to many ascending technologies: insufficient awareness of its advantages, reluctance to
make the initial investment required, and a lack of clear performance standards.
According to Research Analyst, LED light manufacturers and sellers in the US should focus on
creating marketing campaigns such as advertisements, distributing free samples, organizing camps
that can spread awareness among the untapped population of the country about the benefits of using
LED lights over traditional lighting sources. LED manufacturing companies can seek the support of
the Government wherein it will be easy for them to get the database of the population using LED
lights and the demand for energy saving sources of electricity. This database will provide them the
areas and sectors where the company has to focus to gain market leadership. Additionally,
advertisements and programs on different marketing media will help the companies in expanding
their customer base.
The report provided information on LED Directional, LED A-Type, LED Linear Fixtures
Building Exterior, LED Decorative, LED Parking Garage, Area/Roadway LED, LED Small
Directional, Parking Lot LED, LED Low/High Bay segments covering companies including Cree,
Philips, GE, Osram Sylvania, Lighting Science Group Corporation, Acuity Brands, TCP International