Description
Growing focus on active lifestyles and a balance between diet , exercise and health has driven the sports nutrition market . Sports nutrition has recently emerged as a recognized specialty area within the field of nutrition . It is a specialization that closely studies the needs of human body after rigorous exercise or any sports . Sports nutrition products are referred to as supplements because they fulfill the need for essential nutrients in the body .
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Sports nutrition products are classified under protein and non-protein products . The sports protein products are further classified into protein powder , protein RTDs and protein bars . These products are used as a source of energy which is critical in building new muscle tissues . North America is the largest sports nutrition market globally . It has the most advanced fitness market , which derives the demand for more varied sports nutrition products .
The global sport nutrition market holds huge potential with rapid innovations and increasing health consciousness among people . The growth factors of the market include increase in fitness club members , high penetration of gym club memberships ; rise in per person consumption on sports nutrition , and rise of e-commerce which has increased the online penetration of sports nutrition products worldwide . Other factors which contribute to the growth of the market include escalating obese population , rise in urban population and middle class population along with growing younger population , who are more actively involved in sports and exercise .
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The global sports nutrition market is trending with innovation , increasing health awareness , entry of new users and on the go trend in the market . However , the market growth will be hindered by counterfeit product availability at large , tightening rules , and spread of negative press .
The report offers an in-depth analysis of the global sports nutrition market . It also covers the regional aspect of the market . The report profiles Hormel Foods Corp , Post Holdings Inc ., Glanbia PLC , GNC holdings Inc .
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Some points from TOC :
1 . Market Overview 1.1 Nutritional Supplements 1.1.1 Categories of Nutrition Supplements 1.2 Sports Nutrition www . orbisresearch . com ; + 1 ( 214 ) 884-6817 ; + 9120-64101019