Company Coverage Bristol-Myers Squibb Company Merck & Co ., Inc . Navidea Biopharmaceuticals , Inc .
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Executive Summary The global malignant melanoma market is expected to have increased at the significant CAGR during 2012-2015 and projections are made that the market would rise in the next five years i . e . 2016-2020 tremendously . The most affected regions around the world include Americas and Europe followed by Asia , Oceania and Africa . The most common environmental factors resulting in the high prevalence of melanoma include , sun exposure , artificial UV rays and social-economic status of individuals .
The growth drivers for the market are : rise in melanoma cases . Effective immunotherapies and targeted therapy drugs . Despite the market is governed by various growth drivers , there are certain challenges faced by the market such as : lack of awareness among people , high treatment cost and challenges in the developing countries such as insufficient political priorities and funding issues .
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