Description
Sports licensing covers licensing of logos , symbols , names of varied sports organizations and team players . These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty .
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In the US , the business is dominated by the four major sports leagues , National Football League , Major League Baseball , National Basketball Association and National Hockey League along with NASCAR . In terms of its segments , sports apparel have the highest growth rate while among the sporting equipments , videogames / software are expected to grow at a faster rate as compared to sporting goods & toys and games .
The key factors driving the growth of market include rising sports market in North America , growing demand of sporting goods , accelerating economic growth , e-commerce penetration , rising popularity of sports leagues and rising participation in top sports .
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Some notable trends of this industry include sports apparel to gain fame among all product categories , growing demand of social media , increase in events & hot markets , development in consumer electronics , expansion in new markets and models , increasing fan engagement and growth of the female factor . However , the expansion of the market is hindered by declining retail shelf space and counterfeiting / duplicate products .
The report “ Licensed Sports Merchandise Market ” provides an in-depth analysis of the US and Canada market for licensed sports merchandise . The major trends , growth drivers as well as issues being faced by the industry are being presented in this report . The industry comprises few large players such as VF Corporation , G III Appeal Group , Dick ’ s Sporting Goods Inc . and Fanatics Inc . All these companies have been profiled in the present report highlighting their key financials and business strategies for growth .
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Some points List Of Tables :
List of Charts Flowchart to Demonstrate the Processes Involved In Licensing Global Retail Sales of Licensed Merchandise by Value ( 2007-2015 ) Global Retail Sales Forecast of Licensed Merchandise by Value ( 2016-2020 ) Global Retail Sales of Licensed Merchandise by Region ( 2015 ) Global Retail Sales of Licensed Merchandise by Product Category ( 2015 )
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