Market Research Report Improved Economic Conditions Set to Enhance Retail | Page 2

Table of Contents 1 Introduction 1.1 What is this Report About? 2 Executive Summary & Outlook 3 Market Context 3.1 Strengthening economy, rising consumer confidence, and favorable government policies are setting positive expectations to retailers 3.1.1 Filipinos are the most optimistic consumers in the world 3.1.2 Service remains the dominant sector for employment 3.1.3 Overall unemployment is stable but youth unemployment is a concern 3.1.4 Contracting prices of domestic and international commodities has an impact on inflation 3.1.5 Rising consumption expenditure is a positive sign for retailers 3.2 Rising number of young population will fuel the retail sector in the country 4 Filipino Shoppers 4.1 The increasing adoption of internet and smartphones creates opportunities for retailers in the country 4.2 Grocery retailers play a vital role in the overall retail market 4.3 Luxury sector set to witness rapid growth during the forecast period 4.4 Real estate developers are broadening their horizons into the retail market 5 Doing Business in the Philippines 5.1 Summary 5.1.1 Bureaucracy 5.1.2 Business culture 5.1.3 Geography 5.1.4 Infrastructure and Logistics 5.1.5 Key business reforms 6 Internet and Technology 6.1 Broadband 6.2 Mobile phones 6.3 Internet Request for Free Sample Report 6.4 Social media is shaping the retail market 7 Retail Topline 7.1 Total Retail 7.1.1 Online sales & growth 7.2 Summary of Product Sectors 7.2.1 Share of key product sectors 7.2.2 Key product sectors 7.3 Summary of Channels 7.3.1 Spend per channel 7.3.2 Online penetration of key product sectors