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PURCHASING A HYBRID / ELECTRIC CAR Cost , availability and performance dominate as key features Figure 42 : Factors associated with purchasing a hybrid / electric car , September 2016 Older adults appear more concerned about costs and performance Despite overall low level of importance , image is an issue to some Wealthy appear an especially demanding group
CONCERNS ABOUT 100 % ELECTRIC VEHICLES Practicality and cost dominate ownership worries Figure 43 : Concerns about owning 100 % electric vehicles , September 2016 Wealthy have a number of concerns about EV ownership Costs and image dominate thinking for the youngest adults Costs dominate the thinking of urban drivers Image is more of a disadvantage for non-car owners
STATEMENTS ASSOCIATED WITH HYBRID / ELECTRIC VEHICLES Ways to improve usability are most attractive Figure 44 : Statements associated with hybrid / electric vehicles , September 2016 Young adults are more hopeful on charging Londoners want extra Wealthy more likely to view electric vehicles as a second car Wireless technology is especially important to those interested in purchasing a hybrid or electric vehicle Four customer groups identified
AWARENESS OF FUEL CELL ELECTRIC VEHICLES ( FC-EVS ) Benefits from vehicles powered by fuel cells are not fully understood Figure 45 : Awareness of fuel cell electric vehicles ( FC-EVs , September 2016 Men have a higher level of awareness than women Wealth and location are also notable factors in affecting awareness Awareness of FCEVs is low amongst drivers without a car
APPENDIX – DATA SOURCES , ABBREVIATIONS AND SUPPORTING INFORMATION Data sources Exclusions
Report Details – Date of Publishing – December , 2016 No of Pages – 111 Single User License – $ 2491 Multiple User License – $ 2491
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