Buy
PURCHASING A HYBRID / ELECTRIC CAR Cost, availability and performance dominate as key features Figure 42: Factors associated with purchasing a hybrid / electric car, September 2016 Older adults appear more concerned about costs and performance Despite overall low level of importance, image is an issue to some Wealthy appear an especially demanding group
CONCERNS ABOUT 100 % ELECTRIC VEHICLES Practicality and cost dominate ownership worries Figure 43: Concerns about owning 100 % electric vehicles, September 2016 Wealthy have a number of concerns about EV ownership Costs and image dominate thinking for the youngest adults Costs dominate the thinking of urban drivers Image is more of a disadvantage for non-car owners
STATEMENTS ASSOCIATED WITH HYBRID / ELECTRIC VEHICLES Ways to improve usability are most attractive Figure 44: Statements associated with hybrid / electric vehicles, September 2016 Young adults are more hopeful on charging Londoners want extra Wealthy more likely to view electric vehicles as a second car Wireless technology is especially important to those interested in purchasing a hybrid or electric vehicle Four customer groups identified
AWARENESS OF FUEL CELL ELECTRIC VEHICLES( FC-EVS) Benefits from vehicles powered by fuel cells are not fully understood Figure 45: Awareness of fuel cell electric vehicles( FC-EVs, September 2016 Men have a higher level of awareness than women Wealth and location are also notable factors in affecting awareness Awareness of FCEVs is low amongst drivers without a car
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION Data sources Exclusions
Report Details – Date of Publishing – December, 2016 No of Pages – 111 Single User License – $ 2491 Multiple User License – $ 2491
Buy
Report Now!