Market Research Report Herbal Supplements Market in Vietnam,Omega 3 Fatty | Page 2

priority over the price of product. Baby food generally comes
under the category of pediatric nutrition. It has been witnessed
that 7.0% of infants are born with low birth weight leading to
increase in supplementation for undernourishment among
infants. In addition, Vietnam has achieved high rates of
supplementation for Vitamin A deficiency among children
between 6 to 59 months of age.
The NIN, (National Institute of Nutrition in Vietnam) produces
two products namely a multi-nutrient powder and a ready-to-
use supplementary food adapted to local taste among the
Vietnamese population. Both of these products cater to the
needs of pregnant and lactating women, infants, and young
children, thus improving the status of Vietnam nutraceuticals
sector. The trend has also resulted in high sales of the domestic
as well as imported products in Vietnam. A dairy company in
Binh Duong Province near Ho Chi Minh City imports formula
at VND119,000 for a 900-gram can, and sells at VND308,000,
which clearly explains the high demand and margin involved
in the infant products in Vietnam.
The revenues of Vietnam nutraceuticals market are observed to
continuously increase at a steady pace during the historical
period. Health and wellness trends in Vietnam acted as major
driver for the nutraceuticals market in the country. The rising
awareness and knowledge about health and fitness is one of the
major drivers for nutraceuticals market in Vietnam. The
Vietnamese population strongly believes that diet has a major
role to play in health aspects. Increase in the purchasing power
has also helped the Vietnamese population in spending high